January 13, 2006

Vonage’s Citron doesn’t fear bundled VoIP service offerings: but he should

Vonage NetworkIn this space, I’ve written frequently about how I view the coming battle for VoIP subscribers as one between the bundled service offerings of call providers with IM roots (Yahoo!, Google, AOL, MSN) and bundled offerings of cable companies traditional telephony service providers.

I have maintained, and still do, that the marketing juggernaut and pricing discounts that these channels will use to push their VoIP plans will put stand-alone, pure-play VoIP providers such as Vonage at a major disadvantage.

Well, Vonage CEO Jeffrey Citron doesn’t think so. He doesn’t even sound worried.

Read more


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